1. Head northeast on Broadway toward E 30th St

2. Take the 1st right onto E 30th St

3. Take the 1st left onto Avenue E

4. Keep right at the fork, follow signs for Interstate 78 E/Jersey City/Holland Tunnel and merge onto I-78 E

5. Turn left onto Jersey Ave

6. Continue onto Newark Ave

7. Continue onto Observer Hwy

8. Turn left onto Washington St

9. Turn left onto 4th St

10. Turn left onto Garden St

11. Destination will be on the left


Life in Bayonne is great – you’re close to New York but can get down to the shore easily, you’re not too close to the urban rush, and best of all you’ve got a great scenic view onto the bay. You’ve got a nice public library and a dependable school system as well. The only drawback? Having to go all the way to Manhattan if you want the very best in dessert! If you’re tired of having to navigate all the way up the river to cross the GW bridge or take the ferry, spare yourself the hassle the next time you want great treats and just head to Sweet on 343 Garden Street in Hoboken.

Simply put, Sweet has mouth-wateringly good treats only a short drive away. Their cupcakes are to die for: the highest quality cakes and icing in a delicious array of flavors. Chocolate and vanilla are a given, but we also have rich textures like red velvet, spiced carrot cake, and marble cake with buttercream swirl icing. We’ve got more exotic flavors for the adventurous, too: banana cake and chilled ganache with marshmallow meringue frosting. All our cupcakes come in either mini- or regular size, so feel free to sample to your heart’s delight or take a dozen home for the family.

No bakery should specialize in cupcakes at the expense of other desserts, however. Rest assured, Sweet has ample selection of tantalizing goodies you’ll want to have again and again. Just try out our triple chocolate fudgy brownie to see what we mean. Or our chocolate peanut butter bar – layered chocolate, peanut butter fudge, and gooey rice crispy. If peanut butter isn’t your thing, then sink your teeth into a cheesecake bar on graham cracker crust, the perfect blend of soft and sandy with luscious flavor. There’s also chocolate pudding and crème brûlée, of course.

But how about getting a treat for the next birthday party or office function? Sweet has just the thing. Try one of our hand-crafted and lovingly prepared cakes: available in sizes that can serve anywhere from 6 to 20 hungry mouths, our cakes can be custom decorated and come in all your favorite flavors. Get a chocolate one for your son’s middle school graduation, or a red velvet one for the next family reunion, or a 10-inch pumpkin one for thanksgiving dinner with all the neighbors.

The best part of all of this is the prices; our desserts start as low as $1.25! There’s no reason not to make Sweet your next stop for great dessert. No more 45-minute trips just for some cupcakes, no more bottom-shelf grocery store treats for special occasions. Sweet is within reach on the corner of 4th and Garden Streets in Hoboken; stop by today or give us a call at 201.420.0111.